THIS YEAR, EVERYONE IS A WINNER. (JUST KIDDING)
Thank you to everyone who entered work this year. You’re all winners in our eyes. Unfortunately in the eyes of our jury, there can be only one winner. Per market. And they’ve picked their 2nd and 3rd place winners too.
See the winning workThe 2018 Winners
Here are the winners of this 9th edition
Montreal
2nd Place Du beau temps
Comme le panneau indique la température de Montréal, nous avons ajouté la température en temps réel de différentes destinations soleil d'Air Transat afin de rappeler au consommateur qu'il est possible d'éviter le froid de l'hiver.
3rd Place Chantier
Panneaux synchronisés avec les zones de travaux, endroits parfaits pour découvrir la gamme de vêtements L’Équipeur.
The Trucker's Choice Pour tout savoir : Constellations
La science nous permet de mieux comprendre ce qui nous entoure. Selon l’emplacement du panneau, nous déterminons où se trouvent les étoiles dans le ciel et nous affichons la constellation correspondante.
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Check out the 25 finalists or see all the submissions
Toronto
1st Place City Colours
To show the variety of vibrant colours KitchenAid’s Artisan Stand Mixer has to offer, we will match the small appliance to the shifting colours of the CN Tower lights at night.
2nd Place Train Triggered Advertising
GO Transit is dedicated to delivering faster commutes. To promote this, we’ll use GO train location data to inform drivers, in real-time, when they are being passed by one of our trains. Here we’ve selected one of the available Astral boards along the Gardiner Expressway for optimal placement of messaging beside the GO Train route. Also, traffic on The Gardiner Expressway is often bumper-to-bumper during peak commuting hours, which helps reinforce our GO Faster messaging.
3rd Place Too Hot For Spot
Throughout the summer months, we'll compare the current temperature of Toronto with the temperature inside a car. By showing how significant the temperature difference is, passersby will see that mild summer days are anything but mild for dogs left alone in vehicles.
The Trucker's Choice Gridlock
These gridlock-inspired messages invite motorists to tune out the traffic by tuning into better radio, with SXM Satellite radio.
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Check out the 25 finalists or see all the submissions
Western Canada
1st Place Celebrating the Solstice
People travel to the Yukon to witness the midnight sun. We’ll capture this natural wonder in real time and display it on our billboard, a stark contrast to the nighttime sky in Western Canada where the board will be on show.
2nd Place Today's Possibilities
IKEA is more than a furniture superstore. To show the diversity in products the retailer offers, we’ll create billboards that present a collection of products that perfectly matches the type of day it is.
3rd Place Shades of Summer
With so many shades of lipstick on offer, deciding on the right one to wear can be challenging. So, we’ve made it simple by matching summer shades to real-time temperature statistics, giving viewers inspiration and an accurate outlook on the weather at the same time.
The Trucker's Choice Cobs Bread: Irresistible
Our fresh, handcrafted bread is irresistible.
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Check out the 25 finalists or see all the submissions
THINGS TO KNOW
Key Dates, Format & Prizes
PAY ATTENTION.
NOBODY CAN WIN WITHOUT
KNOWING THIS STUFF:
Submission phase:
March 19th to April 10th, 2018
Extension phase:
April 10 to April 16 2018, 3pm.
Shortlist announced:
April 27, 2018
Winners announced:
May 16, 2018 to May 25, 2018
ONE FORMAT ONLY
FOR ALL MARKETS
10’H x 34’W
Large Format Astral Digital Board*
*The jury will be looking for the best ideas. It means the best idea wins, not necessarily the best use of digital OOH technology.
MORE INFOBECOME A TOTAL NOBODY
IN CANNES:
GRAND PRIZE:
Trip to Cannes Lions Festival of Creativity
+$50,000 worth of Astral media for the winning entry
OR A TOTAL NOBODY WITH NEW GEAR
2nd prize :
MacBook Retina
3rd prize :
iPad Pro
The Jury
For the first time ever since the contest’s debut, Carte Blanche’s winners will be chosen by a jury of experienced creative directors from across Canada. Each member of the jury is responsible for representing the regional perspectives of their market, while determining this year’s winners of Carte Blanche.
