Log in

CONGRATULATIONS TO THE MOST CREATIVE COUPLE IN THE INDUSTRY

And congrats to the 2nd and 3rd place winners in each market! This year, you proved that the creative spark between you is still alive . We hope you continue to collaborate happily for many years to come. Now, go admire the winning work. See you next year!

See the winning work Notebooks Shoes

The 2019 Winners

Here are the winners of this 10th edition

Montreal

1st Place 24h

Plusieurs restaurants McDonald's sont ouverts 24 heures.

 

2nd Place Porc

Le Porc du Québec est un des annonceurs chanceux qui peut se permettre de faire une publicité sans la signer. Dans ce cas-ci, on comprend bien que le porc est la réponse parfaite à la classique question « Qu’est-ce qu’on mange ? ».

 

3rd Place #TUDEVRAISACHETERLA640

Ce panneau est affiché dans les endroits chauds de la 640 à l’heure de pointe.

 
Industry Favourite

Industry Favourite Gros mini lots

La Mini c'est la loterie des petits lots. Mais avec un gros lots de 50 000$ on peut quand même se gâter.

 

See more

Check out the finalists or see all the submissions

Toronto

1st Place Savings Every Minute

Price is the greatest win for Walmart’s customers. To illustrate this, we’ll showcase a broad range of products whose low prices match the time of day, minute by minute.

 

2nd Place Nugget-Cloud Finder

Clouds shaped like McDonald’s famous chicken nuggets will be photographed and compared to the real thing, in real time.

 

3rd Place Ontario Science Centre: Cloud Coverage

Using information from weather broadcasts, these digital billboards will rotate to point out the kind of clouds in the sky and what they mean—demonstrating some of the practical knowledge to be learned at the Ontario Science Centre.

 
Industry Favourite

Industry Favourite Binocular Billboard

We’ll demonstrate the benefit of binoculars offered at Canadian Tire in an un-ignorable way by magnifying an element of these digital boards that are often overlooked – the digital clock and temperature reading.

 

See more

Check out the finalists or see all the submissions

Western Canada

1st Place Exact Times

At Mr. Lube, you can get full-car maintenance without an appointment. To bring this service to life, we’ll use waiting times at local Mr. Lube locations to show people how quickly they can get their car worked on and out of the shop.

 

2nd Place Recommended Rides

To generate excitement for Playland’s opening day, we’ll capture cars’ speeds as they pass our board. We’ll then recommend certain rides based on the cars’ speeds.

 

3rd Place PASS GO

During McDonald’s Monopoly promotion we’ll turn digital boards into the most recognized space on the game board: Pass Go. Through geo-tagging, people with the McD’s app will receive a free item every time they pass the board.

 
Industry Favourite

Industry Favourite Picture Perfect

London Drugs knows photography. Using data from a built-in light meter, this board gives people the perfect camera settings for this iconic Vancouver viewpoint at various times of day, helping them take the perfect picture.

 

See more

Check out the finalists or see all the submissions

THINGS TO KNOW

Key Dates, Format & Prizes

IMPORTANT DATES

Entry submission:
March 18th to April 8th, 2019

Extension:
April 8th to April 15th, 3pm, 2019

Industry Favourite Vote:
April 23rd to April 26th, 2019

Finalists announcement:
April 29th, 2019

MORE INFO

ONE FORMAT ONLY FOR
ALL MARKETS 10’H x 34’W

MORE INFO

GRAND PRIZE:

A trip to the Cannes Festival of Creativity

+

$50,000 worth of media buy for the winning concept

2nd PLACE:

iPad Pro

Ipad

3rd PLACE:

Apple Watch

Apple Watch
Industry Favourite MORE INFO +

The Jury

Carte Blanche’s winners will be chosen by a jury of experienced creative directors from across Canada. Each member of the jury is responsible for representing the regional perspectives of their market, while determining this year’s winners of Carte Blanche.

  • Carle Coppens

    Havas Montreal - Montreal
  • Julie Desrochers

    Sid Lee Montreal - Montreal
  • Jeff Hilts

    FCB Toronto - Toronto
  • Alexis Bronstorph

    TAXI - Toronto
  • Tony Hird

    Here Be Monsters - Western Canada
  • Addie Gillespie

    123W - Western Canada

Newsletter