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THIS YEAR, EVERYONE IS A WINNER. (JUST KIDDING)

Thank you to everyone who entered work this year. You’re all winners in our eyes. Unfortunately in the eyes of our jury, there can be only one winner. Per market. And they’ve picked their 2nd and 3rd place winners too.

See the winning work

The 2018 Winners

Here are the winners of this 9th edition

Montreal

1st Place Pointage

Le 22 avril 2019, un panneau numérique serait relié à un système de comptage de voitures.

 

2nd Place Du beau temps

Comme le panneau indique la température de Montréal, nous avons ajouté la température en temps réel de différentes destinations soleil d'Air Transat afin de rappeler au consommateur qu'il est possible d'éviter le froid de l'hiver.

 

3rd Place Chantier

Panneaux synchronisés avec les zones de travaux, endroits parfaits pour découvrir la gamme de vêtements L’Équipeur.

 
Truckers Choice Award

The Trucker's Choice Pour tout savoir : Constellations

La science nous permet de mieux comprendre ce qui nous entoure. Selon l’emplacement du panneau, nous déterminons où se trouvent les étoiles dans le ciel et nous affichons la constellation correspondante.

 

See more

Check out the 25 finalists or see all the submissions

Toronto

1st Place City Colours

To show the variety of vibrant colours KitchenAid’s Artisan Stand Mixer has to offer, we will match the small appliance to the shifting colours of the CN Tower lights at night.

 

2nd Place Train Triggered Advertising

GO Transit is dedicated to delivering faster commutes. To promote this, we’ll use GO train location data to inform drivers, in real-time, when they are being passed by one of our trains. Here we’ve selected one of the available Astral boards along the Gardiner Expressway for optimal placement of messaging beside the GO Train route. Also, traffic on The Gardiner Expressway is often bumper-to-bumper during peak commuting hours, which helps reinforce our GO Faster messaging.

 

3rd Place Too Hot For Spot

Throughout the summer months, we'll compare the current temperature of Toronto with the temperature inside a car. By showing how significant the temperature difference is, passersby will see that mild summer days are anything but mild for dogs left alone in vehicles.

 
Truckers Choice Award

The Trucker's Choice Gridlock

These gridlock-inspired messages invite motorists to tune out the traffic by tuning into better radio, with SXM Satellite radio.

 

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Check out the 25 finalists or see all the submissions

Western Canada

1st Place Celebrating the Solstice

People travel to the Yukon to witness the midnight sun. We’ll capture this natural wonder in real time and display it on our billboard, a stark contrast to the nighttime sky in Western Canada where the board will be on show.

 

2nd Place Today's Possibilities

IKEA is more than a furniture superstore. To show the diversity in products the retailer offers, we’ll create billboards that present a collection of products that perfectly matches the type of day it is.

 

3rd Place Shades of Summer

With so many shades of lipstick on offer, deciding on the right one to wear can be challenging. So, we’ve made it simple by matching summer shades to real-time temperature statistics, giving viewers inspiration and an accurate outlook on the weather at the same time.

 
Truckers Choice Award

The Trucker's Choice Cobs Bread: Irresistible

Our fresh, handcrafted bread is irresistible.

 

See more

Check out the 25 finalists or see all the submissions

THINGS TO KNOW

Key Dates, Format & Prizes

PAY ATTENTION.
NOBODY CAN WIN WITHOUT
KNOWING THIS STUFF:

Submission phase:
March 19th to April 10th, 2018

Extension phase:
April 10 to April 16 2018, 3pm.

Shortlist announced:
April 27, 2018

Winners announced:
May 16, 2018 to May 25, 2018

MORE INFO

ONE FORMAT ONLY
FOR ALL MARKETS
10’H x 34’W

Large Format Astral Digital Board*

*The jury will be looking for the best ideas. It means the best idea wins, not necessarily the best use of digital OOH technology.

MORE INFO

BECOME A TOTAL NOBODY
IN CANNES:

GRAND PRIZE:

Trip to Cannes Lions Festival of Creativity

+

$50,000 worth of Astral media for the winning entry

OR A TOTAL NOBODY WITH NEW GEAR

2nd prize :

MacBook Retina

Macbook

3rd prize :

iPad Pro

Ipad
Truckers Choice Award MORE INFO +

The Jury

For the first time ever since the contest’s debut, Carte Blanche’s winners will be chosen by a jury of experienced creative directors from across Canada. Each member of the jury is responsible for representing the regional perspectives of their market, while determining this year’s winners of Carte Blanche.

  • Anne-Claude Chénier

    Cossette - Quebec
  • Anthony Chelvanathan

    Leo Burnett - Toronto
  • Julie Markle

    Ogilvy - Toronto
  • Leia Rogers

    Rethink - Western Canada
  • Luc Du Sault

    lg2 - Quebec
  • Neil Shapiro

    DDB - Western Canada

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