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CONGRATULATIONS TO THE MOST CREATIVE COUPLE IN THE INDUSTRY

And congrats to the 2nd and 3rd place winners in each market! This year, you proved that the creative spark between you is still alive . We hope you continue to collaborate happily for many years to come. Now, go admire the winning work. See you next year!

See the winning work Notebooks Shoes

The 2019 Winners

Here are the winners of this 10th edition

Montreal

The winning submissions for this market will be announced on May 23, 2019 - 08:00PM.
In the meantime, check out the submissions below.

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Check out the finalists or see all the submissions

Toronto

The winning submissions for this market will be announced on May 22, 2019 - 08:00PM.
In the meantime, check out the submissions below.

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Check out the finalists or see all the submissions

Western Canada

1st Place Exact Times

At Mr. Lube, you can get full-car maintenance without an appointment. To bring this service to life, we’ll use waiting times at local Mr. Lube locations to show people how quickly they can get their car worked on and out of the shop.

 

2nd Place Recommended Rides

To generate excitement for Playland’s opening day, we’ll capture cars’ speeds as they pass our board. We’ll then recommend certain rides based on the cars’ speeds.

 

3rd Place PASS GO

During McDonald’s Monopoly promotion we’ll turn digital boards into the most recognized space on the game board: Pass Go. Through geo-tagging, people with the McD’s app will receive a free item every time they pass the board.

 
Industry Favourite

Industry Favourite Picture Perfect

London Drugs knows photography. Using data from a built-in light meter, this board gives people the perfect camera settings for this iconic Vancouver viewpoint at various times of day, helping them take the perfect picture.

 

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Check out the finalists or see all the submissions

THINGS TO KNOW

Key Dates, Format & Prizes

IMPORTANT DATES

Entry submission:
March 18th to April 8th, 2019

Extension:
April 8th to April 15th, 3pm, 2019

Industry Favourite Vote:
April 23rd to April 26th, 2019

Finalists announcement:
April 29th, 2019

MORE INFO

ONE FORMAT ONLY FOR
ALL MARKETS 10’H x 34’W

MORE INFO

GRAND PRIZE:

A trip to the Cannes Festival of Creativity

+

$50,000 worth of media buy for the winning concept

2nd PLACE:

iPad Pro

Ipad

3rd PLACE:

Apple Watch

Apple Watch
Industry Favourite MORE INFO +

The Jury

Carte Blanche’s winners will be chosen by a jury of experienced creative directors from across Canada. Each member of the jury is responsible for representing the regional perspectives of their market, while determining this year’s winners of Carte Blanche.

  • Carle Coppens

    Havas Montreal - Montreal
  • Julie Desrochers

    Sid Lee Montreal - Montreal
  • Jeff Hilts

    FCB Toronto - Toronto
  • Alexis Bronstorph

    TAXI - Toronto
  • Tony Hird

    Here Be Monsters - Western Canada
  • Addie Gillespie

    123W - Western Canada

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