CONGRATULATIONS TO THE MOST CREATIVE COUPLE IN THE INDUSTRY

Clouds shaped like McDonald’s famous chicken nuggets will be photographed and compared to the real thing, in real time.

Using information from weather broadcasts, these digital billboards will rotate to point out the kind of clouds in the sky and what they mean—demonstrating some of the practical knowledge to be learned at the Ontario Science Centre.

We’ll demonstrate the benefit of binoculars offered at Canadian Tire in an un-ignorable way by magnifying an element of these digital boards that are often overlooked – the digital clock and temperature reading.

To generate excitement for Playland’s opening day, we’ll capture cars’ speeds as they pass our board. We’ll then recommend certain rides based on the cars’ speeds.

During McDonald’s Monopoly promotion we’ll turn digital boards into the most recognized space on the game board: Pass Go. Through geo-tagging, people with the McD’s app will receive a free item every time they pass the board.

London Drugs knows photography. Using data from a built-in light meter, this board gives people the perfect camera settings for this iconic Vancouver viewpoint at various times of day, helping them take the perfect picture.