Winners | Carte Blanche for Creatives

The 2019 Winners

Here are the winners of this 10^th edition

Montreal

See the winners

Toronto

See the winners

Western Canada

See the winners

Montreal

The winning submissions for this market will be announced on May 23, 2019 - 08:00PM.
In the meantime, check out the submissions below.

See more

Check out the finalists or see all the submissions

Toronto

The winning submissions for this market will be announced on May 22, 2019 - 08:00PM.
In the meantime, check out the submissions below.

See more

Check out the finalists or see all the submissions

Western Canada

1^st Place Exact Times

At Mr. Lube, you can get full-car maintenance without an appointment. To bring this service to life, we’ll use waiting times at local Mr. Lube locations to show people how quickly they can get their car worked on and out of the shop.

See this project

2^nd Place Recommended Rides

To generate excitement for Playland’s opening day, we’ll capture cars’ speeds as they pass our board. We’ll then recommend certain rides based on the cars’ speeds.

See this project

3^rd Place PASS GO

During McDonald’s Monopoly promotion we’ll turn digital boards into the most recognized space on the game board: Pass Go. Through geo-tagging, people with the McD’s app will receive a free item every time they pass the board.

See this project

Industry Favourite Picture Perfect

London Drugs knows photography. Using data from a built-in light meter, this board gives people the perfect camera settings for this iconic Vancouver viewpoint at various times of day, helping them take the perfect picture.

See this project

See more

Check out the finalists or see all the submissions

THINGS TO KNOW

Key Dates, Format & Prizes

IMPORTANT DATES

Entry submission:
March 18^th to April 8^th, 2019

Extension:
April 8^th to April 15^th, 3pm, 2019

Industry Favourite Vote:
April 23^rd to April 26^th, 2019

Finalists announcement:
April 29^th, 2019

MORE INFO

ONE FORMAT ONLY FOR
ALL MARKETS 10’H x 34’W

MORE INFO

GRAND PRIZE:

A trip to the Cannes Festival of Creativity

+

$50,000 worth of media buy for the winning concept

2^nd PLACE:

iPad Pro

3^rd PLACE:

Apple Watch

MORE INFO +

The Jury

Carte Blanche’s winners will be chosen by a jury of experienced creative directors from across Canada. Each member of the jury is responsible for representing the regional perspectives of their market, while determining this year’s winners of Carte Blanche.

Carle Coppens
Havas Montreal - Montreal

Carle Coppens

- Montreal

Carle Coppens is Executive Creative Director at Havas Montreal, as well as a writer. Previously, he was Creative Director at BCP, Publicis, Brad and Ogilvy. He has won several awards for both advertising and writing, including from the Cannes Lions, the Epica Awards, Act Responsible, Communication Arts, the Marketing Awards and the Créa Awards, for which he was jury President in 2016.
Julie Desrochers
Sid Lee Montreal - Montreal

Julie Desrochers

- Montreal

Julie has been a Creative Director at Sid Lee since 2017sterring campaigns for IGA, among others. She started her career as a computer graphics designer at Publicité Martin in 1999, before switching to creative writing. After working for agencies PALM and SVY&R, she joined Sid Lee in 2011. In her 20 years in the advertising industry, she has contributed to several notable campaigns for clients like President’s Choice, Réno-Dépôt, belairdirect and Videotron. Still, she always considers herself to be starting from scratch, at the start of something new.
Jeff Hilts
FCB Toronto - Toronto

Jeff Hilts

- Toronto

An award-winning Chief Creative Officer, Jeffrey’s passion for creative thinking along with an unwavering commitment to his craft has helped shape his multi-disciplinary career. Jeffrey’s work has been recognized nationally and internationally by One Show, D&AD, CLIOS, Communication Arts, LIA’s, Effie Awards, and Cannes. During his time at FCB Toronto, the agency has been named Strategy’s Digital Agency of the Year in 2016, 2017, and 2018. Fcb was also the most awarded Canadian agency in Cannes for 2017 - bringing home 10 Cannes Lions for its “Canadian Down Syndrome Answers” campaign. Most recently, Jeffrey was recognized as one of Toronto’s leading brand stars in 2018 by Adweek.
Alexis Bronstorph
TAXI - Toronto

Alexis Bronstorph

- Toronto

Alexis works as Executive Creative Director at TAXI Canada, but started her career in advertising at 9 years old, when she did voiceover work for a radio commercial. She then took a brief hiatus to become an adult, and over the last 14 years, has been working as a creative director and copywriter across all disciplines, from broadcast, to digital, to social, and experiential. Alexis' work has won Cannes lions, One Show pencils, ADC cubes, Clios, and has been featured on the cover of Archive magazine. Throughout her career, Alexis’ strategic and collaborative approach has helped build and grow brands from the small and local to the big and national.
Tony Hird
Here Be Monsters - Western Canada

Tony Hird

- Western Canada

Tony is co-founder of Here Be Monsters, an independent agency that believes good brands know where they’re going, but great brands know that there’s always more to explore. Recently, he’s done this for Destination BC, lululemon, BC Lions, Noodlebox, Shark Club, Peregrine Supply, SnapQuote and Make-A- Wish Foundation. With a strong foundation in graphic design and advertising, Tony worked at several influential agencies including Rethink, TAXI, BBDO and as a Team Lead in lululemon's groundbreaking creative department. His work has been recognized by Applied Arts, The One Show, The ADCC, The Marketing Awards, Art Directors Club, Communication Arts, and Grafika.
Addie Gillespie
123W - Western Canada

Addie Gillespie

- Western Canada

Addie really likes advertising, which is a good thing, considering her name. She started out in Toronto, but quickly moved back home to work at TBWA|Vancouver and then DARE where she was lucky enough to have won a few awards in the process. She recently joined One Twenty Three West where she’s been able to find various outlets that feed her love of visual communication, creative strategy and insight driven work. So we don’t need to mention her pop culture obsession.

CONGRATULATIONS TO THE MOST CREATIVE COUPLE IN THE INDUSTRY

The 2019 Winners

Montreal

Toronto

Western Canada

Montreal

See more

Toronto

See more

Western Canada

1st Place Exact Times

See this project

2nd Place Recommended Rides

See this project

3rd Place PASS GO

See this project

Industry Favourite Picture Perfect

See this project

See more

THINGS TO KNOW

IMPORTANT DATES

ONE FORMAT ONLY FORALL MARKETS 10’H x 34’W

GRAND PRIZE:

2nd PLACE:

3rd PLACE:

THE INDUSTRY FAVOURITE PRIZE

The Jury

Carle Coppens

Carle Coppens

- Montreal

Julie Desrochers

Julie Desrochers

- Montreal

Jeff Hilts

Jeff Hilts

- Toronto

Alexis Bronstorph

Alexis Bronstorph

- Toronto

Tony Hird

Tony Hird

- Western Canada

Addie Gillespie

Addie Gillespie

- Western Canada

Newsletter

1^st Place Exact Times

2^nd Place Recommended Rides

3^rd Place PASS GO

ONE FORMAT ONLY FOR
ALL MARKETS 10’H x 34’W

2^nd PLACE:

3^rd PLACE: